Your business and/or brand’s online presence begins with your website.
It’s where your first impressions happen, and as we know, making a great first impression is something we all strive for. In the digital landscape, first impressions are about more than just looks.
You also need to consider other technical aspects that can’t be seen at first glance.
With years of helping companies grow their digital presence under our belt, we know the importance of considering SEO when designing websites.
We compiled a list of SEO factors to consider within your web design.
1. Core Web Vitals and Page Speed
Core Web Vitals are a current hot topic within the SEO industry because they will soon be considered a ranking factor. According to Google, Core Web Vitals represent a distinct facet of the user experience, are measurable in the field, and reflect the real-world experience of a critical user-centric outcome. They measure how long the page takes to load, the delay of the first input, and if the items are visually stable.
Core Web Vitals are found within Google Search Console. You’ll see an overall graph for device type and if you open the report, you’ll find a sample list of URLs.
Check your sample URLs with the PageSpeed Insight Tool offered by Google. This valuable tool provides a breakdown of suggestions to help your page load faster and issues to improve performance.
Our recommendations are:
2. Mobile Friendliness
It comes without saying that more and more people use their mobile phones as their main device to perform searches. Users should be able to easily read the website content, see images and videos that adapt to their screen size, and fill out a contact form or purchase a product. An unsuccessful user experience will increase bounces and consequently, conversions will suffer.
Having a mobile-friendly website is not only a matter of user experience, but also a primary SEO factor. Google has been considering mobile-friendliness as an SEO factor since 2015, and in 2017, the mobile-first index was introduced.
With this considered, it is very important to optimize your site design for mobile phones as your main device.
3. Add necessary information as text, not images.
This doesn’t mean that videos, images, etc. should be avoided. On the contrary, they can supplement each other. For example, adding a transcript, caption, and metadata to a video can help determine its intent and relevance, driving more organic traffic to the site as a result.
4. Optimize Images
Image optimization is crucial for good website performance. When done poorly, this can impact SEO.
5. Optimize Videos
Video optimization is another design factor that can impact SEO.
6. Lazy-Load Images and Video
If you’re considering a website with ample imagery, we recommend lazy-loading.
Lazy-loading is a common method used to dedicate resources to critical pages at load time. The goal behind lazy-loading is to make sure that key information is loaded faster and presented to the user as soon as possible, which is crucial when loading images and video. This technique reduces the time spent on unnecessary downloads and focuses on your page instead.
In conclusion, when designing your website or reviewing your current website design, SEO should be considered as a main factor. Images and videos are great, but they shouldn’t be a burden to the page speed and overall SEO performance. We hope our recommendations are useful, and if you have questions or need help, contact us today!
This content was originally published here.