Are you trying to bring more visitors to your website? Then you need to greatly improve your website’s online presence because it is the best way to attract visitors – with unpaid (“organic”) search results – who already want to make a deal. These visitors – who are not “referred” by any other website – find your website after using a search engine like Google or Bing without mindless search engine optimization (SEO) and costly pay-per-click advertising. To get more organic visits to your site, conduct a good SEO analysis, and plan and execute an effective marketing campaign.
According to an article in blog.alexa.com, organic search drives 51% of all web traffic and 40% of revenue, which is why search marketing teams continually aim to generate more search traffic. For instance, if you rank on the first page for a keyword in a search engine, you’ll see organic traffic increase; whereas if you rank in the top 3 positions or the featured snippet for that keyword, you are likely to see an exponential traffic jump.
So how to increase organic traffic and work towards a higher ranking on Google?
Check out these 8 actionable SEO tips:
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You’ll often have a bunch of content that is non-performing or under-performing – content that fails to help a website achieve its marketing objectives such as driving organic traffic, conversions, or winning referrals from other sites. Identify such content and fix it because non-performing content:
That is, with lots of unnecessary non-performing content, search engines get snarled up crawling the ineffective content and abandon the website before crawling the good stuff. Therefore, identify and eliminate such content so that it helps search engines to crawl the site’s most important pages and posts. Moreover, try to consistently create quality and performable content. The more quality content you have on your website or blog, the more opportunities you create for organic traffic to come your way.
An essential part of any SEO strategy, email outreach is the process of finding relevant prospects to promote your content (or your business and its people) and reaching out to persuade them to link to your website to successfully outrank your competitors. All you have to do is find prospects, scrutinize their content, and add a piece of their content to yours to back up your main idea. Once done find their emails and send reach out to everyone you link to within your content. Make contact and start a conversion about you using a piece of their content in yours, to back up your main topic idea.
If your content is unique and well-written, you’ll often receive compliments, which naturally leads to shares and sometimes link opportunities like guest posts and other collaborations.
Websites running on WordPress can conduct a content audit with Ahrefs’ free WordPress plugin.
Essentially here these kinds of keywords will help you to show google that you specialize in a specific topic. use other semantic long tail keywords within the content, linking out to other articles you have.
Consider all these SEO tips to increase organic site traffic or rely on an experienced digital marketing agency that can create an effective SEO campaign strategy to help your business secure higher visibility on organic search and establish a strong online presence. Keep in mind that you need to give your customers what they want – in terms of quality advice, information, and insight.
This content was originally published here.