Blogs are nothing more than a personal weblog or a journal of an individual or a business where one could share all kinds of information or an opinion on a series of topics. While starting a business or a new venture, one always has the question of what could be the purpose behind blogging and how to optimize a blog for better results. Blogs in terms of businesses is nothing but just a website or a webpage consisting of information that generally adds value to the consumer. One of the factors that makes a blog more interesting than usual content we witness online is that blogs are more conversational bringing a tone for brands. Blogging happens to be one of the key indicators to reach in terms of content marketing.
Today’s webinar is powered by DigiGrad, hosted by Ayesha Rafeeq who’s a senior manager in content marketing extremely passionate about anything digital and believes that content is what drives any business in terms of reach and engagement. Sit back and listen to her insights on understanding how to start a blog and the purpose behind starting one, covering topics under how consistent one needs to be posting, and the importance of using infographics and images.