Pat Ahern is a Partner at Junto, a marketing agency that specializes in WordPress web development and driving online sales through long-form content creation.
Outside of work, Pat loves rock climbing, travel, and craft beers.
In This Conversation We Discuss:
[00:58] Pat’s journey towards Junto
[03:10] Blogging is a powerful way to grow businesses
[04:07] How to have strategic intent in blogging
[05:57] Blogging is mostly an SEO play
[07:06] Content marketing strategies that young entrepreneur can do themselves
[13:51] SEO Myth #1: SEO’s effects can be seen overnight
[15:28] Sponsor: Simplr https://www.simplr.ai/honest
[16:19] SEO Myth #2: Google only cares about new content
[18:24] SEO Myth #3: Technical SEO is greater than Quality Content
[22:22] Chase’s Technical SEO engine tuning analogy that he found on Twitter
[23:12] Pat’s Technical SEO Ship analogy
[23:44] Sponsor: Gorgias https://gorgias.grsm.io/honest
[24:33] Ways for Ecom store owners to come up with content ideas
[28:39] Chase highly recommends Junto’s Content Marketing Playbook
[30:18] Pat recommends Brian Dean’s SEO article, Skyscraper Technique 2.0
[31:27] Pat: “Just get out there and start publishing content.”
[32:08] Chase: “Just get it going. You fail fast and learn from it.”
Junto’s step-by-step process to help clients scale their online sales through content marketing: https://junto.digital/content-marketing-playbook
Backlinko’s study of 1 Million search results https://backlinko.com/search-engine-ranking
Ahref’s study of how long it takes a post to rank http://ahrefs.com/blog/how-long-does-it-take-to-rank
Brian Dean’s SEO Strategy, “Skyscraper Technique 2.0” https://backlinko.com/skyscraper-technique-2-0
Pat’s email: [email protected]
Junto’s article: https://junto.digital/blog/content-marketing-benefits/
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