Most people looking for an electrician will start their search on Google or one of the other search engines.
Read below to learn how you can use SEO and get more business for your electrical service company.
Exactly What is SEO?
SEO, also known as Search Engine Optimization, is a process that helps get your website to appear in search engine results when people are searching for keywords like “electricians,” “licensed electrical contractors,” “residential electrician” and other terms people enter when searching for help with electric work.
What Does SEO for Electricians Cost?
Professional help costs $500-1000 (or even more per month), depending on the scope of the engagement.
If you have a smaller budget and need something more affordable (and are willing to put in the time), consider a DIY platform like the one offered by Jess. For $50 per month, you get step-by-step instructions that will show you exactly how to optimize your electrical contractor website yourself, analytics tracking that measure your results, and access to office hours to get tips from SEO experts.
If you have absolutely no budget, there are many resources online to help you get started. Check out this SEO for beginners tutorial and sign up for our newsletter to get SEO and other marketing tips.
How Does SEO Make My Electrical Contractor Website Rank Better?
In a nutshell, SEO involves making changes to pages on your electrical services website that makes them more deserving of rank higher in the search engines. When users type in keywords, they are really asking questions. Pages that answer these questions better, load more quickly, securely, and without any errors, and are viewed as more trustworthy by search engines are deemed to deserve to rank higher.
In theory, it’s pretty straightforward, for SEOing your electrical contracting website involves:
These are achieved through SEO tactics called on page optimization, technical SEO, link building, and content development, respectively.
On Page Optimization
On page optimization involves understanding what terms people use when searching for an electrician and making sure you use these words and phrases on your contractor site. The first step is keyword research. This helps you know exactly what people are searching for and as importantly, how often. “Electrician near me” is the most popular keyword phrase people search for when they are looking for electrical services. It also helps you know what more specific keywords people use to search. For example, they search for residential and commercial electricians and also for help with electrical boards, HVAC systems, and repairs. Next, you strategically place keywords on you page in your site’s title tag, meta description, page text, and headings. While there are plenty of keyword research tools and articles how to title tags, you will get better results and save hours of time by hiring an SEO pro or leveraging a DIY SEO platform for electricians.
Technical SEO makes sure your site is fast, secure, and can be crawled by the search engines. Google’s Page Experience update scheduled in June, 2021 makes technical SEO a bigger priority than ever. Contact your web developer for help if your site isn’t secure or if it seems slow. You can also improve site speed yourself by editing your images so the are the right size for the space on the page and also compressed and optimized for use on a website.
Many electricians have websites that are just a handful of pages. This doesn’t give you many opportunities to tell search engines or your prospect much about your business. If this describes you, consider adding new pages to your website. New ideas for your electrical contractor website include a photo gallery, safety, FAQ, or installation services pages. You can even build a different page for different installation services, for example, HVAC, hot tub, or electrical panel installation.
Do you need help with your electrical services company’s SEO? Contact us for a free 30 minute consultation and we will steer you in the best direction for your company.
This content was originally published here.