CTR (a ratio of impressions to clicks) is an essential metric for evaluating organic listings and snippets. A Zero Limit Web study demonstrates that the top five organic search results on Google account for 67.6% of clicks, including paid ads! At the same time, the first result collects about 31.7% of all clicks, which means the more often your keywords appear on Google’s first page, the more likely consumer will go to the website. So let’s take a look at some specific SEO tactics and strategies for getting a high CTR.
The snippet is the page’s business card and a great way to drive more organic traffic to the site. The consumer considers it as an informative part that fully corresponds to the query. Even though in many cases, Google rewrites the snippet, you can influence it greatly:
Sometimes people perceive the presence of a favicon in mobile search results as a potential advertisement or consider it distracting and in contrast to URLs. But in fact, the favicon increases the site’s awareness. Google provides the following guidelines for icons:
To help the search bot better recognize data on the website, use semantic markup. For example, using breadcrumbs affects your click-through rate. Rating, prices, book, recipe details will also appear in SERPs. They’ll push people to click on your snippet. Of course, this microdata isn’t suitable for every page – ensure that they’re required for specific content. For improved data retrieval processing, post more basic characteristics, e.g. ContactPage, Author, Organization, etc. (as per schema.org).
Short and Clear URL
Short URLs are focused on marketing and analytics, and variants with calls to action identify the company and are also more aesthetically pleasing than long URLs. Also, some social platforms limit the number of characters by shortening links.
Another reason you’d utilize a link shortener is to track the link activity applying click data. That will help you find out what attracts an audience and gain valuable feedback on the marketing messages’ effectiveness.
Google Passage Ranking
Internal links are essential for any website that wants to rank higher in the SERP. These are strategic hyperlinks that point to other important pages on the same domain. The primary function is distributing link weight between pages, website indexing growth, and driving more organic traffic to your site.
External links, or backlinks, point to destinations on other domains and also are a ranking factor. With their help, the resource authority is determined.
Therefore, this year, you shouldn’t forget about linking:
The following guidelines will help you make your SEO website strategy better:
Updating Old Content
Before publishing something new, identify underperforming content. Remember that by relaunching an old variant, you’re allowing consumers to benefit from it. Next, you’d turn to Google Analytics. Compare the trends of the past and current year and update the content based on the data. Alternatively, use the GSC. In the section Performance → filtering Page → specify the desired URL of the webpage.
This content was originally published here.