The African-American Marketing Association & KPMG presented at the Houston Tech Rodeo on May 20, 2021. The speakers included Chris Cheetham-west an international marketing speaker, Nievalyn Keel a marketing manager at KPMG, and marketing consultant Michelle Ngome served as the moderator.
The African-American Marketing Association (AAMA) is a membership organization whose mission is to foster the growth and professional development of African-American marketers, creatives, and entrepreneurs.
*When should someone hire a marketer?
*At what point does a founder/marketer need to take time to create the buyer persona and customer journey?
*What is the best way to utilize the company story in content creation and marketing?
*What’s the best way for startups to differentiate their products from the competition?
*How can content marketing help a startup?
*What are some tips when it comes to growth and retention marketing strategies?
*What do you see in marketing in the next 2-5 years?