Content is important, content not only comprise of the blogs, articles, infographics, but it also includes images, videos and all sorts of information available in any form to educate users.
Talking about the modern internet users, billions of people are watching online video content and the number is growing every year. Not to mention that video is a hidden gold mine of content and so, the SEO strategy you need to capture the views will be different from your conventional strategy of SEO in Kelowna.
SEO for video marketing still plays an important role and there are various YouTube SEO techniques that you can use to rank your videos with Google. In the later part of the article, we will share some ways to optimize your video SEO. Let us have a look at the below information first.
What is Video SEO?
Video SEO is different from SEO for search engines. Leaving Google, YouTube is the second most used search engine on the internet. Further, YouTube has its own set of rules, guidelines, keywords and search intent.
Although Google owns YouTube and it gives you a chance to associate your video with other content that you wish to publish on the internet.
The searches conducted on YouTube have a different intent, and the keyword search that you do needs to have a different approach. The search intent in case of YouTube is more transactional, and instructional. For example; someone would not want to buy a stir fry pan, but he has an intent to learn the ways to stir fry very well.
When YouTube shows the users the intended video and if it is clicked, it will show the user a stream of related videos based on the search of the users and the user’s viewing history.
As a brand if you can tap into a niche properly, there are high chances that your videos will get ranked for suggested videos and the views will keep increasing.
Video SEO in Kelowna is specialized and without taking help from a Google and YouTube expert, you cannot do that on your own. You can never use the keywords for Google and YouTube interchangeably, because it will not lead you anywhere.
That being said, here are some of the prominent practices for Video SEO in Kelowna:
Video Thumbnails must be eye-catching
The first and the most important aspect of video is that the video thumbnails should be attractive and eye-catching. Similarly, the SERP, where people are picking up links based in the meta description, the users will decide to click on the video by looking at the thumbnail.
The more you make your thumbnail page attractive and useful, the better will be the viewership of your video. Even if you cannot engineer your thumbnail, YouTube will present one for you.
Although you need to be careful because without your intervention, any wrong or pulled out face can become your thumbnail.
The clearer the thumbnail, the better will be the click rate of the video. For instance, if your video is going to show steps to create a YouTube video, the thumbnail should have a clear message of the same on it.
The title tag must be related to the video
When you post your video on YouTube, you will need to give the title to your video. Your title should be unique and it should be related to your video only.
When it comes to search intent, people will click only those videos who title matches what they were looking for. In case, a user clicks on the video and it doesn’t fulfil their search intent, they shall click back and search somewhere else.
Do not think YouTube or Google will not notice this, you will observe an immediate drop in your search rankings after this.
There are chances that Google might penalize you if you tried keyword baiting, where you try to deceive people to watch your videos using wrong keywords. It is time to search for some profound and related keywords, and write a good copy for your title.
Pay attention to the contextual video description
Next important thing is the video description. Your video description works much like a meta description. They should be relatively short and crisp.
They should include some keywords, but should not be verbose or overstuffed with keywords. You must not lure people using a false description, there are chances you will be penalized. Google bots are omnipresent on the internet and they always keep an eye on the video descriptions.
If you want to stay in the game, ensure that you present what your viewers want to see.
Tag your video appropriately
Another important thing that plays its role in Video SEO is the video tags. These tags help you categorize your videos.
For example, the cooking videos and painting tutorial videos should be categorized using different tags. Do not mess here as it may again lead to you some penalties.
Your video tag will also work in sync with video title and description. When used properly, it can help you boost your video up the search rankings.
Video tags are important because Google can return the videos matching the search intent based on the tags. These tags also help the users to find similar videos in the future.
Upload you video’s transcript
Last is uploading your video’s transcript. This is possibly the best tip we can give you to boost your video’s SEO. Transcripts comprise of the text that appears in your video’s captions.
The transcript can also appear in the comments below the video. Naturally, the video should be talking about the main topic, which has been and going to be searched through the keywords, the transcript needs to have this as well. Besides, there are many other benefits of adding the transcripts:
There are a number of Video SEO tools available like SEMrush that will help you a big deal in planning and implementing a SEO video strategy. We would still advice that you should go for an expert intervention. Talk to us, we will have your SEO in Kelowna sorted here.
Jamie Barton is the author of this article. To Know more information about SEO in Kelowna please visit the website.
This content was originally published here.